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This privacy policy (“Policy”) describes the personal data collected or generated (processed) when you use our website(s) (“Site” or “Sites”). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us. This policy applies only to personal information processed by or on behalf of Bhaane Private Limited. We share some of your information with NBA who shall be the controller of that data shared with them. Their privacy policy sets out how they will use this information.

We are Bhaane Private Limited (“NBA Store India”) located at F 88, Okhla Industrial Area, Phase I, New Delhi – 110 020, India. Privacy and security of your personal information is our priority. We assure you that the user or customer information collected through accessing, using, browsing or otherwise of the instant website, is safe, kept on a secure server and fully compliant with all of the relevant consumer laws. All payment transactions are made only through encrypted SSL technology. This Privacy Policy is published in accordance with Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information or Data) Rules, 2011 read with Rule 3(1) of the provisions of Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

We agree with all users to not send out information that goes against your consent, our terms and conditions, subject matter or data sent unless required by the law to do so.

It is strongly recommended that users read these policy statements to understand what information will be collected, used and/or shared if necessary. NBA Store India will not be held responsible or liable for outside websites or information that interacts or links to us.

Note: Our privacy policy is subject to change from time to time without notice. To make sure you are aware of the changes, please review this policy periodically. Further, this privacy policy does not apply to our business partners, affiliates or other third parties. Please review the privacy statements of the other parties with whom you may interact.


Your contact details such as customer name, email address, account password, phone number, date of birth and shipping address. Personal information sensitive data sent through Live Chat, IM, Phone Calls, E-Mails, Text Messages or any other types of communication platforms used by us may be recorded and collected by NBA Store India.

Your transaction or banking details such as credit/debit card number, cardholder name, expiration date and CVV and/or other information as required for internet banking or other payment instruments is not held by NBA Store India but is held by our Payment Gateway partner (PhonePe or any other payment gateway partners that NBA Store India chooses to work with). Our payment gateway partner is "VeriSign Secured" and "PCI-Compliant" which ensures the highest standards of protection and security for your information.

Your previous orders and transactions including the product and pricing details, the date of purchase, transaction information, payment history etc.

Information from optional online surveys on our and/or third party sites (posted by NBA Store India) which may include demographic information (like gender, age, income) as well as product and service preferences of users.

Other information collected by us may include, but are not limited to, IP addresses, browser types, domain names, access times and referrals to our Site. The collected information is used to make site improvements and generate statistics and metrics relating to our Site.

We also receive information about you from NBA.


We will use your personal data to offer the requested product or service when you use our Sites. For instance, if you make a purchase on NBA Store India or take part in an event or promotion, we will contact you using the contact information you provide to discuss the purchase, event, or promotion. In order to assist you in solving a problem or answering a query, we may utilize information about you, such as shipping or payment details, or the product you purchased if you get in touch with our customer service. We use most of the information provided by users to fulfill orders and deliveries requested by users.

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

If you agree, we will send you marketing materials and updates on NBA Store India's goods, services, events, and other special offers. If you change your mind after giving your approval, you can do so at any time. Where permitted by relevant legislation and with your consent, we may use the contact information you submitted if you are an existing client of NBA Store India (for instance, if you have placed an order with us) to send you marketing communications about comparable NBA Store India products or services.

We may use the information that you provide to us as well as information from other NBA Store India products or services - such as your use of NBA Store India’s Sites - to personalize communications on products and services that may be interesting for you.

To Operate, Improve and Maintain our Business, Products and Services

We use the personal information you provide us to run our business. When you make a purchase, for example, we use that information for accounting, audits, and other internal functions. Personal data about how you use our products and services may be used to improve your user experience, diagnose technical and service problems, and administer our Sites.

To Protect Our or Others' Rights, Property or Safety

We may also use personal information about how you use our Sites to prevent or detect fraud, abuse, illegal use, and violations of our Terms of Service, as well as to comply with court orders, governmental requests, or applicable law.

NBA Store India does not sell, rent or lease its clients or customer information/lists to any outside or unaffiliated third parties. This includes information such as e-mails, names, addresses, telephone numbers, etc. NBA Store India may share data with trusted partners as part of ongoing measures for site maintenance and improvement. All NBA Store India affiliated third parties are prohibited from using the personal information provided to them except to fulfill their required services to us. They are prohibited from sending or sharing any of the information provided to them with outside parties unless authorized by us.

NBA Store India will disclose personal, sensitive information without notice, only if required by law or in other important matters that are issued by the high officials at NBA Store India. As an established business, it is required to use customers’ information for such matters listed above.

For NBA to Send You Direct Marketing in accordance with the Preferences You Select When You Sign Up to Receive Updates or Purchase ProductsIf you have consented to NBA sending you direct marketing, once we have notified NBA of this consent, you may withdraw this consent by clicking on the unsubscribe link in any communication from NBA, or as set out in NBA’s privacy policy.

To Share Your Information with NBA

This means that although we control this Site and sell the products you purchase directly to you (including managing all aspects of fulfilment), we have been asked to do so by NBA and are licensed to use their brand. As a part of that relationship, we share details of customers of NBA products. NBA will use your personal data in accordance with their privacy policy and you can contact them directly with any questions by emailing the relevant contact set out in their privacy policy.

For General Research and Analysis Purposes

To better understand customer behavior or preferences, we use data about how visitors use our Site. For instance, we may use data regarding product searches and product discovery on our Site to better comprehend how to arrange and display product options in our marketplace.


As long as the user's account is active or as long as it's necessary to offer the user the services, we'll keep user information on file. Contact us using the information provided in the How to contact us section if you want to cancel your account or want us to stop using your information to offer you services.

Please be aware, nevertheless, that we will keep your information on file and utilize it as needed to fulfill our legal requirements, settle disputes, and uphold agreements. Requests for access will be addressed as soon as we can.


  1. We automatically collect information pertaining to your IP Address when you visit our Sites for maintaining our records. This information helps us to make improvements to our content and navigation. The information collected automatically only includes your IP address.
  2. Our web servers or affiliates who provide analytics and performance enhancement services collect IP addresses, operating system details, browsing details, device details and language settings. This information is aggregated to measure the number of visits, average time spent on the site, pages viewed and similar information. We use this information to measure the site usage, improve content and to ensure safety and security, as well enhance performance of our Sites.
  3. We may collect your Data automatically via Cookies in line with settings on your browser. Cookies refer to a small file placed on your device by our Site(s) when you either visit or use certain features of our Site(s). A cookie generally allows a website to remember your actions or preference for a certain period of time.
  4. As per the Digital Personal Data Protection Act,2023 0ur Site(s) may place and access certain Cookies on your device. Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device.  We use Cookies to personalize content and advertisements, if applicable; to provide social media features and to analyze our traffic. We also share information about your use of our Site(s) with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they have collected from your use of their services.
    When you first visit our Site(s), you will be presented with a pop-up screen informing you of our use of Cookies and asking you to provide your consent for such use. The pop- up screen may not reappear for all your subsequent visits to our Site(s), but you may adjust your web browser software if you do not wish to receive Cookies, but this may prevent you from taking advantage of some of the features of our Site.
  5. In case you agree to accept the Cookies/opt-in from your end, you can click “Accept & Continue/Accept”. By doing so, you agree to the use of all Cookies. In case of opting out, you can click “Reject”.

NBA Store India takes administrative, practical, and technological precautions to safeguard your data against loss, theft, abuse, disclosure, alteration, and destruction. Although we try our best to put security measures in place, we cannot guarantee that they will always be effective.

We employ technological tools that are industry-standard in order to safeguard personal data while it is being transmitted over the Internet when it needs to be transferred outside of our firewall. When communicating sensitive information, we use encryption and a thorough authentication system to ensure a decent level of security (such as credit card information). However, please remember that no security system on the Internet is perfect.

Notwithstanding anything contained in this Policy or elsewhere, we shall not be held responsible for any loss, damage or misuse of the personal data c0llected from you, if such loss, damage or misuse is attributable to a Force Majeure Event. A "Force Majeure Event" means any event that is beyond the reasonable control of TUL and includes, without limitation, fire, flood, explosion, acts of God, civil commotion, strikes, lock outs or industrial action of any kind, riots, insurrection, war, acts of government, power failure, sabotage, computer hacking, unauthorised access to computer data and storage device, system failure, virus, attacks, bugs, computer crashes, breach of security and encryption.


Although we make a good faith attempt to preserve the security and privacy of your personal information, transmissions secured by industry-recognized technology and handled by people cannot be guaranteed to be secure. We won't be held responsible for unauthorized disclosure of personal information that happens for reasons beyond our control, such as transmission errors, unauthorized access to your account by someone other than you, unauthorized use of your user ID or password by a third party, your failure to uphold your security responsibilities, or unauthorized actions by NBA Store India employees.


NBA Store India takes administrative, practical, and technological precautions to safeguard your data against loss, theft, abuse, disclosure, alteration, and destruction. Although we try our best to put security measures in place, we cannot guarantee that they will always be effective.

You have the right to request correction of the personally identifiable information that you have provided to us. To keep personally identifiable information that you provide via this Site accurate, current and complete, please contact us using the information provided in the How to contact us section. Upon receiving your communication, we will take appropriate steps to update or correct such information in our possession, or to remove you from our catalog and mailing list.


The servers on which our data is stored are located within India. By using the Site, you understand and agree that your information is being collected in, stored in, used in or transferred to India as described in this Policy. You also understand that these activities will be conducted in accordance with the laws of India, which may not equivalent to those of your home country.


If you have any questions, comments or complaints about this Privacy Policy or our use of your personal information, please email or write to us at F 88, Okhla Industrial Area, Phase I, New Delhi – 110 020, India.

Last updated: 27th October 2023